It starts with good design.
Design is a thought process, a creative solution to addressing human problems, wants and needs, an ecosystem, a visual explanation, communication, an aspiration, an image that reflects our emotions & memories, a visual language, a story, a system.
Design can help us sell things, explain things, make things look better, make us laugh, inspire curiosity, make us take action, be identifiable, be easily understood.
And good design is good customer experience.
I help organizations turn ambitious ideas into thoughtful, scalable digital products and brands. Today I’m partnering with startups across healthcare and ecommerce, helping teams define product strategy, establish design systems, and create customer experiences that drive growth.
With more than 30 years of experience spanning product design, UX, brand strategy, and visual design, I bridge executive vision with day-to-day execution. I’m as comfortable facilitating strategic conversations with founders and leadership teams as I am collaborating with engineers, mentoring designers, or refining the details of an interface.
I believe exceptional products come from strong systems, cross-functional collaboration, and deep empathy for the people who use them. Whether I’m leading a design organization, building a design system from the ground up, guiding teams through workshops, conducting audits and usability testing, or designing high-fidelity experiences myself, my focus is always the same: creating products that are intuitive, accessible, meaningful, and delightful.
The best design leaders never stop designing. I continue to practice the craft every day while building high-performing teams that elevate both the work and the people behind it.
Scroll to see a few samples from my work. Visit my LinkedIn profile to learn more.
Selected Projects
Elemeno Health: Designing AI-Powered Experiences for Frontline Healthcare Teams
Working with Elemeno Health, I’ve helped shape the next generation of AI-enabled tools for frontline healthcare teams. Partnering across product, engineering, and clinical stakeholders, I design experiences that transform complex organizational knowledge into intuitive, accessible workflows that support nurses at the point of care.
My work spans the design of intelligent features that help clinical teams communicate critical information more effectively, as well as a comprehensive redesign of the search and discovery experience for expansive hospital training libraries. By combining design thinking, AI, and strong design systems, we’re creating products that make institutional knowledge easier to discover, faster to apply, and more valuable in the moments when clinicians need it most.
Brandfuel: Designing a simple, trustworthy experience for an AI-driven PIM platform.
Brandfuel connects powerful but disconnected eCommerce platforms and generates AI product content on a brand’s behalf. That combination creates a real design challenge: how do you give users confidence in content they didn’t write themselves, and control over a system with a lot of moving parts, without burying them in complexity? I designed the product experience that makes that possible: clear points of review and approval; visibility into what’s changing and why; and workflows that feel simple even as they orchestrate operations, marketing, and storefront data behind the scenes. Good design here isn’t decoration, it’s what makes an AI-powered system usable, trusted, and fast enough for teams to actually rely on.
** Images coming soon! **
BetterLesson: Designing an EdTech Platform and building a trusted education brand
For nearly 12 years, I helped shape BetterLesson’s evolution from a growing EdTech startup into a trusted learning platform serving school districts nationwide. I built the company’s visual brand and led Product Design, creating a cohesive experience across the digital product, professional learning platform, instructional resources, marketing, and customer support touchpoints. As both a design leader and practitioner, I established design systems, mentored a multidisciplinary design team, and partnered closely with product, engineering, and executive leadership to deliver experiences that supported educators at every stage of their journey.
Everything we designed was rooted in BetterLesson’s mission: to create more favorite teachers who ignite the passion and potential of every student. By honoring the teaching profession through thoughtful, human-centered design, we helped educators more easily discover, access, and apply high-quality professional learning that ultimately reached thousands of classrooms.
Let’s Talk
If you’re curious about how to bring thoughtful, scalable, market-ready design into your product ecosytem and connect with users across every touchpoint, get in touch. I’d love to learn more.